Precision Storytelling. Real Connection. Actionable Impact.
Turning Lived Experience Into Brand Impact
Connecting Through Trusted Voices
Communications for Today's Healthcare Audiences
Strategic Communications for Healthcare
GW Health PR is a healthcare engagement agency and consultancy built for today’s complex world. We help life sciences companies engage with evolving patient and caregiver populations through trusted voices and real storytelling.
Our approach isn’t about checking boxes - it’s about connecting health brands with humanity in ways that drive understanding, build trust, inspire action, and, importantly, drive business.
Our approach isn’t about checking boxes - it’s about connecting health brands with humanity in ways that drive understanding, build trust, inspire action, and, importantly, drive business.
Connecting Through Stories That Matter
Our PR approach hits the mark by leveraging our vast network of everyday people who can scrutinize and inform health-specific marketing, public relations, and advertising initiatives. This helps companies avoid common pitfalls that can lead to unintended, tone-deaf activations, creative work, and messaging.
Insights and Storytelling
Provide deep, community-driven insights that help marketers understand nuances, values, and experiences. This ensures content and campaigns reflect the lives and needs of everyday people in the US.
Message Testing and Validation
Vet and refine key messages to help marketers avoid tone-deaf campaigns and develop messaging that fosters genuine connections.
Creative Concept Evaluation
Assess creative concepts (visuals, themes, language) to ensure they accurately represent lived experiences and have the potential to engage the target audience meaningfully.
Program Development and Strategy Consulting
Help brands create fluent campaigns that go beyond the expected—grounded in insight, respect, and relevance—to build real trust and engagement.
Influencer and Community Ambassador Identification
Help identify trusted voices in the community to act as influencers, ambassadors, or spokespeople, strengthening outreach efforts and amplifying messages.
Activation Design and Feedback
Provide input on activations, events, and community engagement strategies to ensure they are impactful and positioned to build trust and engagement.
Get in touch with us to learn about our services.
Services
Narrative Development
Audience-Informed Strategic and Tactical Approaches
Concept Vetting by Real People
Patient and Professional Advocacy Relations