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Strategic Communications for Healthcare

GW Health Public Relations delivers excellence in strategic healthcare communications. Through customized inclusion messaging and programming, we help companies navigate the complexities of health and pharmaceutical communications to forge meaningful, authentic connections with the people they serve.

Connecting Health and Culture

Our PR approach hits the mark by leveraging our vast network of everyday people who can scrutinize and inform health-specific marketing, public relations, and advertising initiatives. This helps marketers avoid common pitfalls that can lead to unintended, tone-deaf activations, creative work, and messaging. Here’s what we can do for healthcare marketers.
Cultural Insights and Authentic Storytelling
Provide deep, community-driven insights that help marketers understand cultural nuances, values, and experiences. This ensures content and campaigns authentically reflect the lives and needs of everyday people in the US.
Message Testing and Validation
Vet and refine key messages, ensuring they resonate culturally and are free from bias or misrepresentation. This will help marketers avoid tone-deaf campaigns and develop messaging that fosters genuine connections.
Creative Concept Evaluation
Assess creative concepts (visuals, themes, language) to ensure they align with cultural relevance, accurately represent lived experiences, and have the potential to engage the target audience meaningfully.
Program Development and Strategy Consulting
Collaborate with marketers to co-create programs and initiatives that are grounded in health equity, cultural sensitivity, and community engagement, ensuring efforts go beyond surface-level diversity and inclusion.
Health Equity Focus
Ensure that all initiatives are designed to not only connect with the community culturally but also address specific health disparities and promote health equity, aligning with broader social responsibility goals.
Influencer and Community Ambassador Identification
Help identify trusted voices within the community to act as influencers, ambassadors, or spokespeople, strengthening outreach efforts and amplifying messages.
Activation Design and Feedback
Provide input on activations, events, and community engagement strategies to ensure they are culturally relevant, impactful, and positioned to build trust and engagement within the target community.

Get in touch with us to learn about our services.

What We Offer

Services

Narrative Development
Culturally Informed Strategic and Tactical Approaches
Concept Vetting for Cultural Resonance
Patient and Professional Advocacy Relations
  • Identification and Vetting of Editorial & Content Creators
  • Multi-dimensional Activation Development
  • Media Relations
  • Press Materials Development
  • Influencer Campaign Development
  • Media and Broadcast Services
  • Earned-Led Creative Development and Execution
  • Social Media Content Creation
  • Message Preparation
  • Crisis and Issue Management
  • Executive Communications
  • Health Literacy Consulting
We build connections through trusted, authentic voices that always put people's best interests first.